Justina Fu

Justina Fu

About

About

Résumé

Résumé

Email me

Email me

About

I’m a product and brand designer who helps teams turn complex ideas into clear, scalable customer experiences.

I’m a product and brand designer who helps teams turn complex ideas into clear, scalable customer experiences.

I’m a product and brand designer who helps teams turn complex ideas into clear, scalable customer experiences.

My background began in visual and brand craft, then expanded into end-to-end product design, design systems, editorial platforms, subscription products, and product strategy. I’m especially drawn to work that sits between disciplines: where a brand needs to become a product system, where a prototype needs to become an implementation plan, or where technical constraints need to be translated into understandable product decisions. Increasingly that work runs on AI-assisted tooling — I use it to compress the distance between a strategic frame and something a team can actually click through.

My background began in visual and brand craft, then expanded into end-to-end product design, design systems, editorial platforms, subscription products, and product strategy. I’m especially drawn to work that sits between disciplines: where a brand needs to become a product system, where a prototype needs to become an implementation plan, or where technical constraints need to be translated into understandable product decisions. Increasingly that work runs on AI-assisted tooling — I use it to compress the distance between a strategic frame and something a team can actually click through.

How I work

I start by understanding the constraints — technical, organizational, and business — before I start designing. I move between strategic framing and detailed execution, and I stay involved through implementation rather than handing off a set of screens. I build working prototypes instead of describing them: AI-assisted tooling lets me take a flow from framing to something clickable in hours, so design decisions get pressure-tested against real interaction early instead of after handoff. The judgment is still the job — the tooling just removes the reasons to defer it.

What I lead

I lead work that spans multiple surfaces and disciplines: brand systems that need to hold up across an entire product, subscription products that span marketing, onboarding, and account management, and campaigns that combine editorial storytelling with interaction design.

What I care about

I care about the gap between a strategic presentation and what actually ships. I care about systems that hold up against real content and real constraints, and about staying close to visual and interaction craft as scope grows.

Selected capabilities

Selected capabilities

Product strategy

Product strategy

End-to-end experience design

End-to-end experience design

Brand-to-product systems

Brand-to-product systems

Information architecture

Information architecture

Responsive product design

Responsive product design

Subscription and membership products

Subscription and membership products

AI-assisted prototyping

AI-assisted prototyping

Design systems

Design systems

Editorial products

Editorial products

Cross-functional implementation

Cross-functional implementation

Design direction

Design direction

Product storytelling

Product storytelling

Design-to-code handoff

I’m open to Senior, Lead, Staff, and Principal Product Design opportunities.

I’m open to Senior, Lead, Staff, and Principal Product Design opportunities.

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Email me

Product & brand design for complex consumer ecosystems.

Product & brand design for complex consumer ecosystems.

Résumé

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