About
My background began in visual and brand craft, then expanded into end-to-end product design, design systems, editorial platforms, subscription products, and product strategy. I’m especially drawn to work that sits between disciplines: where a brand needs to become a product system, where a prototype needs to become an implementation plan, or where technical constraints need to be translated into understandable product decisions. Increasingly that work runs on AI-assisted tooling. I use it to compress the distance between a strategic frame and something a team can actually click through.
How I work
I start by understanding the technical, organizational, and business constraints before designing. I move between strategic framing and detailed execution, and I stay involved through implementation rather than handing off a set of screens.
I build working prototypes instead of describing them: AI-assisted tooling lets me take a flow from framing to something clickable in hours, so design decisions get pressure-tested against real interaction early instead of after handoff.
The judgment is still the job. The tooling just removes the reasons to defer it.
What I lead
I lead work that spans multiple surfaces and disciplines: brand systems that need to hold up across an entire product, subscription products that span marketing, onboarding, and account management, and campaigns that combine editorial storytelling with interaction design.
What I care about
I care about the gap between a strategic presentation and what actually ships.
I care about systems that hold up against real content and real constraints, and about staying close to visual and interaction craft as scope grows.
I care about the core intent and purpose that drives the product; who it's made for.
And I especially care about a cohesive visual identity and expression that translates holistically end-to-end.
Brand systems that have to hold up across a whole product, subscription experiences that span marketing through account management, and the information architecture and design systems that keep both coherent as they grow. The full capability and tool list lives on the résumé.