Résumé
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Experience
Pix Media, formerly Likewise
Seattle, WA · 2019–present
Visual Designer → Product Designer → Senior Product Designer
Senior Product Designer
2022–Present
Owned end-to-end product design across web, mobile, and email, partnering closely with Product and Engineering on product direction, prioritization, and execution.
Expanded scope, 2025
Took on broader creative direction and product strategy through a period of significant organizational and brand change.
Visual Designer → Product Designer
2019–2022
Progressed from visual design into product design, shipping cross-platform experiences while contributing to research, usability testing, and the foundations of the product design system.
Selected impact
Evidence behind the scope above: where the work moved from individual features to the systems and experience around them.
One product language across four platforms
Built the shared product, interaction, and visual language spanning web, mobile, email, and connected TV, from the first TV app screens in 2019 through the 2021 streaming guide.
Led the experience through acquisition and rebrand
Defined the new visual language and sequenced its rollout surface by surface, so core flows stayed usable rather than forcing a single cutover.
Designed the first paid product in the mobile app
Created the subscription experience around additive value rather than restricting functionality users already relied on.
Shaped how AI shows up in the product
Defined the system for a consumer-facing AI experience, then moved it into the mobile and web features where it answered a real need.
Accelerated exploration with AI
Introduced AI-assisted prototyping and bespoke internal tools, so ideas get judged through real interaction instead of static decks.
Capabilities
Product strategy
Product direction · Roadmapping · Scoping · Business & technical tradeoffs · Cross-functional alignment
Product & systems design
End-to-end UX · Information architecture · Design systems · Responsive & cross-platform design
Visual craft & brand
Visual systems · Brand identity · Typography · Art direction · Editorial & campaign design
AI & prototyping
AI-assisted prototyping · Rapid concept development · Design-to-code workflows · Adaptive tooling
Tools
Figma · Figma Make · Figma AI agents · Adobe Creative Suite · Procreate · Framer · Claude · Claude Code · Cowork · Jira · Asana
Education
Lake Washington Institute of Technology
Bachelor of Applied Science in Design
Graduated 2019
Honors / Dean’s List
Trained in human-centered design: start with the user, define the real need, then shape a solution that also holds up against the business goal. Still how I work.